{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://arsc.aviaryplatform.com/iiif/3t9d50hd60/manifest","type":"Manifest","label":{"en":["Corporate Utopias: The Hidden History of the Industrial Musical on Record"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/019/original/ARSC_Full_Logo_RGB_K.jpg?1605438091","metadata":[{"label":{"en":["Agent"]},"value":{"en":["Jonathan Ward (Presenter)"]}},{"label":{"en":["Date"]},"value":{"en":["2006-05-19 (Created)"]}},{"label":{"en":["Format"]},"value":{"en":["Audio"]}},{"label":{"en":["Description"]},"value":{"en":["Recently, music aficionados and record collectors have become obsessed with private pressings. They represent one of the last frontiers in recorded sound, whether it's Christian garage rock, obscure vanity projects, or outside music. But the strangest and most elusive genre in the realm of private pressings is the Industrial Musical. For 30-plus years, from the 1950s to the mid-1980s, corporations produced in-house, full-length, Broadway-styled musicals about their corporate identity, company history, and products. Acting as motivational tools solely for managers and salesmen, they were pressed as souvenir albums in miniscule amounts and left to history's dustbin. Once heard, industrial musicals cannot be forgotten. They feature big, brassy numbers about air conditioners, fluorescent light fixtures, and how to market silicones. There are show-stopping finales jam-packed with details about earth-moving equipment or Coca-Cola sales routes--even lusty ballads rife with double-entendres specifically tailored for the hardened calculator salesman. Industrial musicals hearken back to a thriving, post-war economic climate, before the world became familiar with outsourcing and offshore tax shelters. An underground phenomenon, they acted as a pit stop for Broadway-bound actors, composers, and lyricists. This presentation will trace the entire lifespan of the genre, from its beginnings in the automobile industry to its slow dissipation during the Reagan era. It will feature dozens of rare album covers and photos, which will be coupled with a multitude of audio clips--many from records with only one known existing copy."]}},{"label":{"en":["Language"]},"value":{"en":["English"]}},{"label":{"en":["Publisher"]},"value":{"en":["Association for Recorded Sound Collections"]}},{"label":{"en":["Rights Statement"]},"value":{"en":["Copyright Association for Recorded Sound Collections"]}}],"summary":{"en":["Recently, music aficionados and record collectors have become obsessed with private pressings. They represent one of the last frontiers in recorded sound, whether it's Christian garage rock, obscure vanity projects, or outside music. But the strangest and most elusive genre in the realm of private pressings is the Industrial Musical. For 30-plus years, from the 1950s to the mid-1980s, corporations produced in-house, full-length, Broadway-styled musicals about their corporate identity, company history, and products. Acting as motivational tools solely for managers and salesmen, they were pressed as souvenir albums in miniscule amounts and left to history's dustbin. Once heard, industrial musicals cannot be forgotten. They feature big, brassy numbers about air conditioners, fluorescent light fixtures, and how to market silicones. There are show-stopping finales jam-packed with details about earth-moving equipment or Coca-Cola sales routes--even lusty ballads rife with double-entendres specifically tailored for the hardened calculator salesman. Industrial musicals hearken back to a thriving, post-war economic climate, before the world became familiar with outsourcing and offshore tax shelters. An underground phenomenon, they acted as a pit stop for Broadway-bound actors, composers, and lyricists. This presentation will trace the entire lifespan of the genre, from its beginnings in the automobile industry to its slow dissipation during the Reagan era. It will feature dozens of rare album covers and photos, which will be coupled with a multitude of audio clips--many from records with only one known existing copy."]},"requiredStatement":{"label":{"en":["Attribution"]},"value":{"en":["Copyright Association for Recorded Sound Collections"]}},"provider":[{"id":"https://arsc.aviaryplatform.com/aboutus","type":"Agent","label":{"en":["Association for Recorded Sound Collections"]},"homepage":[{"id":"https://arsc.aviaryplatform.com/","type":"Text","label":{"en":["Association for Recorded Sound Collections"]},"format":"text/html"}],"logo":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/019/original/ARSC_Full_Logo_RGB_K.jpg?1605438091","type":"Image"}]}],"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/public/images/audio-default.png","type":"Image","format":"image/png"}],"items":[{"id":"https://arsc.aviaryplatform.com/collections/2674/collection_resources/125789/file/233305","type":"Canvas","label":{"en":["Media File 1 of 1 - ARSC_conf_2006_Ward_audio.mp3"]},"duration":1564.44735,"width":640,"height":360,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/public/images/audio-default.png","type":"Image","format":"image/png"}],"items":[{"id":"https://arsc.aviaryplatform.com/collections/2674/collection_resources/125789/file/233305/content/1","type":"AnnotationPage","items":[{"id":"https://arsc.aviaryplatform.com/collections/2674/collection_resources/125789/file/233305/content/1/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-arsc.s3.wasabisys.com/collection_resource_files/resource_files/000/233/305/original/ARSC_conf_2006_Ward_audio.mp3?1709985923","type":"Audio","format":"audio/mpeg","duration":1564.44735,"width":640,"height":360},"target":"https://arsc.aviaryplatform.com/collections/2674/collection_resources/125789/file/233305","metadata":[]}]}],"annotations":[]}]}