{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://arsc.aviaryplatform.com/iiif/610vq2tm24/manifest","type":"Manifest","label":{"en":["How The Beatles Conquered the World"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/019/original/ARSC_Full_Logo_RGB_K.jpg?1605438091","metadata":[{"label":{"en":["Agent"]},"value":{"en":["Bruce Spizer (Presenter)","Mike Devecka (Chair)"]}},{"label":{"en":["Date"]},"value":{"en":["2010-05-20 (Created)"]}},{"label":{"en":["Format"]},"value":{"en":["Audio"]}},{"label":{"en":["Description"]},"value":{"en":["Beatles author/historian Bruce Spizer presents the convoluted story of how four young lads from Liverpool, England became known throughout the world in an age where no British recording artists had made an impact anywhere other than the United Kingdom. Although signed to EMI, then the world's largest recording organization, The Beatles were turned down four times by EMI's Capitol Records subsidiary in the States. Their first U.S. records were released on Vee-Jay, an independent black R\u0026amp;B label based in Chicago. But once Capitol signed the group, the label launched \"the Beatles campaign,\" which revolutionized how music was marketed. The company's A\u0026amp;R department reconfigured their albums and issued additional singles. At a time when the 45 was king, sales of Beatles albums proved there was a market for well-crafted rock albums. The group was responsible for the album replacing the single as the dominant music format. You'll also learn which country's A\u0026amp;R staff initially insisted that The Beatles record their hits in a foreign language, which country primarily marketed the Beatles on 4-song extended play discs and which country pressed numerous Beatles records in the 78 rpm format, as well as how illegal Beatles records were pressed on discarded X-ray film in the U.S.S.R., contributing to the fall of the Soviet Union. In the sixties, unlike today, there was no internet and no global market. Spizer explains how this left each country's A\u0026amp;R staff to make decisions based on their own market without regard to the artistic integrity of the music. Initially The Beatles had no control over or even knowledge of how their music was being presented outside the U.K., yet they achieved success in markets as diverse as Scandinavia, continental Europe, Australia, South America and Japan."]}},{"label":{"en":["Language"]},"value":{"en":["English"]}},{"label":{"en":["Publisher"]},"value":{"en":["Association for Recorded Sound Collections"]}},{"label":{"en":["Rights Statement"]},"value":{"en":["Copyright Association for Recorded Sound Collections"]}}],"summary":{"en":["Beatles author/historian Bruce Spizer presents the convoluted story of how four young lads from Liverpool, England became known throughout the world in an age where no British recording artists had made an impact anywhere other than the United Kingdom. Although signed to EMI, then the world's largest recording organization, The Beatles were turned down four times by EMI's Capitol Records subsidiary in the States. Their first U.S. records were released on Vee-Jay, an independent black R\u0026amp;B label based in Chicago. But once Capitol signed the group, the label launched \"the Beatles campaign,\" which revolutionized how music was marketed. The company's A\u0026amp;R department reconfigured their albums and issued additional singles. At a time when the 45 was king, sales of Beatles albums proved there was a market for well-crafted rock albums. The group was responsible for the album replacing the single as the dominant music format. You'll also learn which country's A\u0026amp;R staff initially insisted that The Beatles record their hits in a foreign language, which country primarily marketed the Beatles on 4-song extended play discs and which country pressed numerous Beatles records in the 78 rpm format, as well as how illegal Beatles records were pressed on discarded X-ray film in the U.S.S.R., contributing to the fall of the Soviet Union. In the sixties, unlike today, there was no internet and no global market. Spizer explains how this left each country's A\u0026amp;R staff to make decisions based on their own market without regard to the artistic integrity of the music. Initially The Beatles had no control over or even knowledge of how their music was being presented outside the U.K., yet they achieved success in markets as diverse as Scandinavia, continental Europe, Australia, South America and Japan."]},"requiredStatement":{"label":{"en":["Attribution"]},"value":{"en":["Copyright Association for Recorded Sound Collections"]}},"provider":[{"id":"https://arsc.aviaryplatform.com/aboutus","type":"Agent","label":{"en":["Association for Recorded Sound Collections"]},"homepage":[{"id":"https://arsc.aviaryplatform.com/","type":"Text","label":{"en":["Association for Recorded Sound Collections"]},"format":"text/html"}],"logo":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/019/original/ARSC_Full_Logo_RGB_K.jpg?1605438091","type":"Image"}]}],"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/public/images/audio-default.png","type":"Image","format":"image/png"}],"items":[{"id":"https://arsc.aviaryplatform.com/collections/2670/collection_resources/128148/file/239790","type":"Canvas","label":{"en":["Media File 1 of 1 - ARSC_conf_2010_Spizer_audio.mp3"]},"duration":2744.66756,"width":640,"height":360,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/public/images/audio-default.png","type":"Image","format":"image/png"}],"items":[{"id":"https://arsc.aviaryplatform.com/collections/2670/collection_resources/128148/file/239790/content/1","type":"AnnotationPage","items":[{"id":"https://arsc.aviaryplatform.com/collections/2670/collection_resources/128148/file/239790/content/1/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-arsc.s3.wasabisys.com/collection_resource_files/resource_files/000/239/790/original/ARSC_conf_2010_Spizer_audio.mp3?1714149258","type":"Audio","format":"audio/mpeg","duration":2744.66756,"width":640,"height":360},"target":"https://arsc.aviaryplatform.com/collections/2670/collection_resources/128148/file/239790","metadata":[]}]}],"annotations":[]}]}