{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://arsc.aviaryplatform.com/iiif/ht2g738s96/manifest","type":"Manifest","label":{"en":["Elektra Records and the Development of Album Cover Art (1951-1970)"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/019/original/ARSC_Full_Logo_RGB_K.jpg?1605438091","metadata":[{"label":{"en":["Agent"]},"value":{"en":["Cary Ginell (Presenter)"]}},{"label":{"en":["Date"]},"value":{"en":["2006-05-19 (Created)"]}},{"label":{"en":["Format"]},"value":{"en":["Audio"]}},{"label":{"en":["Description"]},"value":{"en":["When 19-year-old Jac Holzman founded Elektra Records in 1950, the 33 1/3 rpm record album was still in its infancy. By the time he sold the label to Warner Communications twenty years later, the LP had completely transformed the music industry. This twenty-year period marked an amazing cultural transformation in the United States, with music as its motivating force. Beginning with a series of groundbreaking 10-inch LPs, Holzman began utilizing the covers of his albums to assist in marketing the eclectic folk and ethnic music he was recording. In Holzman’s viewpoint, \"compelling covers were essential to capture the eye of the browser and convey the drama of the music to people forced to buy on faith. Elektra graphics were a key part of our identity.\" As the 1950s progressed, Elektra’s album covers became much more than a marketing tool; they became works of art and the focus of a new part of the music industry. Elektra's art director Bill Harvey created the label's visual identity, using stark line drawings, high quality photography, whimsical ideas, abstract art, and even sex to help sell the albums. Whether the music was folk, blues, ethnic, or psychedelic, Holzman and Harvey blazed a trail that would lead to the Beatles \"Sgt. Pepper\" and the revolutionizing of album art. This presentation explores the history of Elektra, showing Elektra covers and hearing Jac Holzman’s analyses of key LPs in the series."]}},{"label":{"en":["Language"]},"value":{"en":["English"]}},{"label":{"en":["Publisher"]},"value":{"en":["Association for Recorded Sound Collections"]}},{"label":{"en":["Rights Statement"]},"value":{"en":["Copyright Association for Recorded Sound Collections"]}}],"summary":{"en":["When 19-year-old Jac Holzman founded Elektra Records in 1950, the 33 1/3 rpm record album was still in its infancy. By the time he sold the label to Warner Communications twenty years later, the LP had completely transformed the music industry. This twenty-year period marked an amazing cultural transformation in the United States, with music as its motivating force. Beginning with a series of groundbreaking 10-inch LPs, Holzman began utilizing the covers of his albums to assist in marketing the eclectic folk and ethnic music he was recording. In Holzman’s viewpoint, \"compelling covers were essential to capture the eye of the browser and convey the drama of the music to people forced to buy on faith. Elektra graphics were a key part of our identity.\" As the 1950s progressed, Elektra’s album covers became much more than a marketing tool; they became works of art and the focus of a new part of the music industry. Elektra's art director Bill Harvey created the label's visual identity, using stark line drawings, high quality photography, whimsical ideas, abstract art, and even sex to help sell the albums. Whether the music was folk, blues, ethnic, or psychedelic, Holzman and Harvey blazed a trail that would lead to the Beatles \"Sgt. Pepper\" and the revolutionizing of album art. This presentation explores the history of Elektra, showing Elektra covers and hearing Jac Holzman’s analyses of key LPs in the series."]},"requiredStatement":{"label":{"en":["Attribution"]},"value":{"en":["Copyright Association for Recorded Sound Collections"]}},"provider":[{"id":"https://arsc.aviaryplatform.com/aboutus","type":"Agent","label":{"en":["Association for Recorded Sound Collections"]},"homepage":[{"id":"https://arsc.aviaryplatform.com/","type":"Text","label":{"en":["Association for Recorded Sound Collections"]},"format":"text/html"}],"logo":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/019/original/ARSC_Full_Logo_RGB_K.jpg?1605438091","type":"Image"}]}],"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/public/images/audio-default.png","type":"Image","format":"image/png"}],"items":[{"id":"https://arsc.aviaryplatform.com/collections/2674/collection_resources/125785/file/233298","type":"Canvas","label":{"en":["Media File 1 of 1 - ARSC_conf_2006_Ginell_audio.mp3"]},"duration":2861.94939,"width":640,"height":360,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/public/images/audio-default.png","type":"Image","format":"image/png"}],"items":[{"id":"https://arsc.aviaryplatform.com/collections/2674/collection_resources/125785/file/233298/content/1","type":"AnnotationPage","items":[{"id":"https://arsc.aviaryplatform.com/collections/2674/collection_resources/125785/file/233298/content/1/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-arsc.s3.wasabisys.com/collection_resource_files/resource_files/000/233/298/original/ARSC_conf_2006_Ginell_audio.mp3?1709985061","type":"Audio","format":"audio/mpeg","duration":2861.94939,"width":640,"height":360},"target":"https://arsc.aviaryplatform.com/collections/2674/collection_resources/125785/file/233298","metadata":[]}]}],"annotations":[]}]}